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CONCEPT SHOP
HF Stadium concept store
Standing out from other stores of the group, we have taken into accounts convenience and consumers shopping preferences at the very beginning when HF Stadium is conceptualized.With a new positioning of the overall layout and image, the shop is divided into several sections such as Running, Kids and Lifestyle etc.
Each area is unique and has its own characteristic. In addition, furniture in HF Stadium has been updated boldly, with a strong contrast in colour tone to synchronize HF Stadium style with sports fashion trend.
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